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Third Parties List of Madvertise

This list includes information about the third parties that your data may be shared with, in the way described in our Privacy Notice.

Under “Category”, you will find information about the group of recipient/activity your Personal Data is processed for, such as SSPs. The “Third party” indicates what third party specifically processes your data for the respective category. “Retention time” provides information about the amount of time your data is kept for by that party. The information that is included in this column is based on the information we have received from the third parties. For the most up to date information about the retention times, we refer to the privacy notice of the respective third party, which we have included in this list. In the third-party privacy notices, you will furthermore find information on how they collect and process your personal data.

CategoryThird partyRetention timePrivacy Notice
SSPs/DSPsImprove DigitalUp to 90 dayshttps://improvedigital.com/privacy-policy/
Smart Adserver (Equativ)Up to 13 monthshttps://smartadserver.com/end-user-privacy-policy/
GooglePlease check privacy noticehttps://policies.google.com/privacy?hl=en-US
ConnectAdPlease check privacy noticehttps://www.connectadrealtime.com/privacy
AdagioUp to 120 dayshttps://adagio.io/privacy#adagio-users-privacy-policy
Nexxen12 monthshttps://unruly.co/legal/privacy/#:~:text=We%20may%20share%20any%20information,(c)%20protect%20the%20rights%2C
YieldlabUp to 24 monthshttps://yieldlab.com/privacy-platform/
PubnativePlease see privacy noticehttps://pubnative.net/privacy-notice/
FreeWheelPlease check privacy noticehttps://www.freewheel.com/privacy-policy
MagniteUp to 90 dayshttps://www.magnite.com/legal/advertising-platform-privacy-policy/
Xandr60 dayshttps://www.xandr.com/privacy/platform-privacy-policy/
Hawk12 monthshttps://hawk-tech.io/privacy-policy/
EpomPlease check privacy noticehttps://epom.com/privacy-policy
The Trade Desk18 monthshttps://www.thetradedesk.com/us/privacy
RTB House565 dayshttps://www.rtbhouse.com/privacy-center
RemergePlease check privacy noticehttps://www.remerge.io/service-privacy-policy
Beeswax13 monthshttps://www.beeswax.com/privacy/
AdikteevPlease check privacy noticehttps://www.adikteev.com/privacy
PubMaticUp to 40 dayshttps://pubmatic.com/legal/privacy-policy/
LiquidMPlease check privacy noticehttps://liquidm.com/privacy-policy/#:~:text=We%20do%20not%20know%20your,the%20cookie%20on%20your%20computer
Adtech CompaniesGoogle AnalyticsPlease check privacy noticehttps://policies.google.com/privacy?hl=en-US
Video IntelligencePlease check privacy noticehttps://www.vi.ai/legal/privacy-policy/
CeltraPlease check privacy noticehttps://celtra.com/privacy-policy/
ShowheroesPlease check privacy noticehttps://showheroes.com/privacy-policy/#:\~:text=If%20ShowHeroes%20processes%20personal%20data,related%20to%20such%20direct%20marketing.
MetaPlease check privacy noticehttps://www.facebook.com/privacy/policy/
VlybyPlease check privacy noticehttps://www.vlyby.com/platform-privacy
Advertising AgenciesSolocalPlease check privacy noticehttps://www.solocal.com/protection-de-la-vie-privee
MytrafficUp to 12 monthshttps://www.mytraffic.io/fr/politique-de-gestion-des-donnees
MobsuccessUp to 2 yearshttps://www.mobsuccess.com/en/privacy#:\~:text=We%20only%20process%20the%20personal,in%20this%20context%20is%20663.
Measurement PartnersAdlooxUp to 13 monthshttps://www.adloox.com/legal/privacy-policy
DoubleVerifyPlease check privacy noticehttps://doubleverify.com/privacy-notice/
Integral Ad SciencePlease check privacy noticehttps://integralads.com/ias-privacy-data-management/policies/privacy-policy/
MoatPlease see privacy noticehttps://www.oracle.com/legal/privacy/services-privacy-policy.html
DMPs1plusxPlease see privacy noticehttps://www.1plusx.com/privacy-policy
MytrafficPlease see privacy noticehttps://www.mytraffic.io/en/privacy#:~:text=END%20PURPOSE%20OF%20PERSONAL%20DATA%20PROCESSING&text=Mytraffic%20commits%20to%20ensure%20that,data%20for%20applications%20targeting%20minors>.
Alliance GravityUp to 4 monthshttps://www.alliancegravity.com/politiquedeprotectiondesdonneespersonnelles/#\_Combien_de_temps
EmertiqPlease see privacy noticehttps://www.emetriq.com/datenschutz/
LiverampPlease see privacy noticehttps://liveramp.com/privacy/service-privacy-policy/
HostingAmazon Web Services (AWS)Up to 120 dayshttps://aws.amazon.com/privacy/
OVHUp to 120 dayshttps://www.ovhcloud.com/en/terms-and-conditions/privacy-policy/
Iguane SolutionsUp to 120 dayshttps://www.iguanasolutionsusa.com/